The Amazing Folding UK Plug

We found this amazing plug when looking on line this week. The history behind it is from The Royal College of Art’s graduate show, and the show-stopper was this plug. Min-Kyu Choi impressed every passer by with his neat, apparently market-ready plug that folds down to the width of an Apple MacBook Air. “The MacBook Air is the world’s thinnest laptop ever. However, here in the UK, we still use the world’s biggest three-pin plug,” says Choi.

As with many things it started with a problem; the size of the UK plug versus the products that they serve. Min-Kyu Choi had a direct encounter with this having discovered a scratch on his laptop being caused by the UK plug in his bag. The UK plug, having been designed in 1947 when portability was not a consideration, had long since become outdated.

Min-Kyu set about solving the problem.  Min-Kyu Choi and Matthew Judkins came together in 2009 to make Min-Kyu’s solution a reality. Having subsequently won a number of awards and having seen a concept video receive over 500,000 hits, their first product was launched in 2012 under the crowd sourced name ‘Mu’.

For more information take a look at http://www.madeinmind.co.uk/